The Power of UX

UX:  If you’re growing a business and don’t know what this means,

you’re losing money unnecessarily

There’s an art to designing an experience, but there’s also actionable items and science that will increase sales immediately.  When I’m not immersed in graphic & visual design, I’m immersed in “user design”. As a user experience consultant, I look at my client’s businesses as a whole, then break it down into parts, notating hundreds of customer experience hits and misses.  The most important key to regaining the competitive edge in influencing consumer behavior is design.  From your website to the moment I walk into your place of business… you need to be thoughtfully designing an experience.

A little more about the behind the scenes of what I do: After learning about the culture of a business internally, the look and feel of the store (or website) externally and making a few surprise appearances, I write a detailed report jammed with valuable customized to-do’s.  There are some items that I’ve reported where my clients seem very aware and there are others they read where I can tell they’re processing with that blank stare of “How did I not think of that?!”

The report includes areas of excellence and places clients unnecessarily loose customers. You’ll learn how I do this and how to do it with your own business.

This program will give you an insider’s look as to what I do and why it affects every business.  I walk you through scenarios, in detail, as we take this journey into creating a positive experience for your clients and customers- online and off.  If it’s pleasurable, we come back! If we come back, you make more money.  End of story.


User Experience is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. 


Long after my graphic design years with Disney, I became friends with an engineer out of Chile.  He had graduated from MIT, attended Harvard and was a consultant for Disney and other large corporations on how to better design an experience for their customers.  I was impressed!  I was intrigued!  And… I was trying to find my way through life.  He said something simple yet changed the course of my life… “Victoria, you’re a natural user experience designer.”

He became my muse and my mentor.  I ate up all the information he gave me and have realized that yes, since I was a little girl, I have been designing experiences. From my tidy and meticulously designed bedroom  (At 11, I chose wall color, carpet color and fabric to have my bedding custom created) to how I wanted my friends to feel around me.  I liked my surroundings to be beautiful, I liked to make people feel important and I liked to keep a stress free environment. 

Not much has changed.  I now take these elements into businesses to grow profits and stop financial leaks in the form of poor user experience.